Success in sales begins with mastering the art of the initial connection—a core function of the Sales Development Representative (SDR) role. In our A Day in the Life series, we’re showcasing the people and roles that drive our business forward, giving you an honest look at what it’s like to work at EDB.
In this spotlight, we talk with Megan St. Laurent, an SDR at EDB, to learn what it takes to be on the front lines of the sales cycle, the power of mentorship, and why a "sponge" mentality is key to success.
On a Typical Day: Connecting Strategy and People
As the first point of contact for many of EDB’s prospective clients, Megan’s day is a blend of precision and creativity. The SDR role is the foundational step in a sales career, responsible for generating new business opportunities and laying the groundwork for the Account Executive team.
“A 'typical' day as an SDR is a dynamic mix of strategic prospecting, disciplined outreach, and continuous learning,” Megan explains. Being the front line means adapting different techniques to connect with technology leaders and data heads.
What keeps the job rewarding? “There's nothing more fulfilling than building that initial connection with a prospect and watching it transform into a thriving partnership,” she shares. For Megan, being at the forefront of helping large enterprises solve their data complexities is a powerful motivator.
Thriving at EDB: A Mindset for Growth and Career Path
The SDR role at EDB is ideal for those hungry for growth. Megan's advice to anyone considering joining the team is simple: be a sponge.
"It's important to be a sponge in this role, absorbing everything you can and taking full advantage of the exposure you're getting," she emphasizes. This means embracing constructive feedback, actively listening, and strategically applying what you learn.
SDRs at EDB benefit from exposure and mentorship, learning different strategies directly from top-performing reps—an invaluable experience for ambitious individuals. You'll face objections daily, so a strong mindset and a competitive edge are essential.
Beyond the Core: Mentorship and Collaboration
While hitting numbers is a core responsibility, Megan is deeply committed to strengthening the team as a whole.
"The job isn't just about hitting my numbers... it's about making our whole team stronger and doing things that help the business achieve success as a whole," she says.
One of the most rewarding aspects for her is guiding new hires. By sharing her playbook and tips on objection handling, she not only helps new team members succeed but also keeps her own best practices sharp. Strengthening her relationships with Account Executives also allows her to get involved further in the sales process, demonstrating how stronger collaboration leads to bigger wins across the business.
Culture and Perks: Wellness and Team Connection
Even in a fully remote environment, EDB ensures the team dynamic stays strong. Megan highlights the Quarterly Business Review (QBR) team travel as a unique aspect that boosts motivation and collaboration.
A QBR is a regular, in-person meeting where the sales team aligns on performance, goals, and strategy. Megan shares that "Getting together in-person is a highlight that empowers our collaboration, allows us to share our successes, navigate challenges, and align on our goals." These opportunities give SDRs hands-on experience to practice a key responsibility of the Account Executive role, preparing them for the next step in their careers.
EDB’s company-wide "Wellness Friday," which gives employees one paid Friday off per month, is something else Megan values. "This perk not only fosters a positive mindset essential for this role, but it also motivates us to work even harder to exceed expectations," Megan shares.
Ready to start a sales career where you can learn, grow, and make an impact? Explore our open positions and join the EDB team.